Very few adults accurately remember their teen years. After all, for many of us, those were painful, confusing years. Confronted with teens today, adults tend to see what they want to see. To some adults, teens are angry, resentful and slightly threatening kids who make trouble and act completely irrationally at all times. To others, teens are moody, unpredictable and incredibly self-centered.

Yes, teens can be difficult. Just like teens throughout time, they want to fit in and they need to rebel against authority. Brink understands that teens can be all of those things—and much more. Teenagers can be precociously intelligent, outrageously funny, unbelievably insightful, and compassionate towards everyone except their parents. They will be fiercely loyal to certain brands—brands that are cool and that speak to them.

Brink speaks teen. We can break through the language barrier between your marketing department and today's teens, and deliver your message in their language.

We all know adults who still act like teenagers. But the reality is that most teens grow up to be adults. So even if you don't see a huge youth market for your product or service today, remember: In a few short years, those teens will be in their 20s. Many of their beliefs, brand loyalties and purchasing habits will have been forged in the fires of youth. Those characteristics tend to remain with most adults for life. That's Reason No. 1 why teens are relevant to your success.

Reason No. 2: Teens have far greater influence over family spending than most adults realize or, at least, are willing to admit. Our research has shown that teens strongly influence their parents’ purchasing decisions. By engaging teens, you engage an entire household of consumers – including parents and siblings – with one targeted strategy. If you’re smart about your communication strategy, teens and their networks will become your brand fanatics for life.

Reason No. 3: Teen influencers are extremely powerful allies for any company's marketing strategy. Our experience with teens has demonstrated time and again that certain influential teenagers will dictate the trends for hundreds, even thousands, of their peers. Teen trends quickly influence adult likes and dislikes, so these key influencers are, in fact, dictating adult marketplace decision making as well. Brink knows who these key influencers are, and can help you win their allegiance.

Brink speaks teen. We can break through the language barrier between your marketing department and today's teens, and deliver your message in their language.

That's what we at Brink do—we deliver your message to teens. We can help you:
    define which teens you should be targeting
    craft your message so that teens will respond to it
    deliver your message through communications
     channels preferred by teens today

Brink speaks teen. We can break through the language barrier between your marketing department and today's teens, and deliver your message in their language.

The most successful brands don’t have consumers; they have a following of brand fanatics. These fanatics adopt the brand as a part of themselves – and use it to help form and communicate their individual identities. Brink cultivates brand fanatics by engaging one key influencer at a time. By identifying these opinion leaders and using them as entry points into established networks of youth, Brink taps into hundreds or thousands of individuals with shared values through one connected person. This approach easily lends itself to the viral world and exponential growth of your brand.